SBS INCLUSION TRAINING
2x30 SEC TVC
CLIENT: SBS
PRODUCTION CO: SWINGTIME CREATIVE
DIRECTOR: NICK HANSEN
DOP: NICHOLAS PRICE
Project Overview:
The "SBS Inclusion Training" project includes a series of compelling TVCs designed to promote the SBS Inclusion Program, which helps companies and organizations create more inclusive workplaces. These commercials uniquely capture the workplace experiences of a diverse range of people, allowing viewers to understand what it’s like to navigate work environments from different cultural perspectives.
Cinematography Approach:
These TVCs were crafted with a sophisticated and relatable visual style, using a point-of-view approach to bring authenticity and depth to the storytelling. By showcasing diverse experiences, the commercials highlight the importance of empathy and understanding in promoting inclusion.
Location & Setting:
Filmed in realistic work settings, the TVCs present scenarios that reflect the everyday experiences of individuals from various backgrounds, emphasizing the relevance of the inclusion training in real-world contexts.
Techniques Used:
Utilizing a mix of point-of-view shots, immersive narratives, and high-quality production techniques, the TVCs create an engaging and thought-provoking viewer experience. The diverse cast and realistic scenarios powerfully convey the message of inclusivity.
Outcome:
These impactful TVCs effectively raised awareness about the SBS Inclusion Program, encouraging organizations to adopt inclusive practices. By allowing audiences to see the workplace through the eyes of diverse individuals, the commercials fostered a deeper understanding of the importance of inclusion.